Search results for "user-specific aspects"

Web Personalization : The State of the Art and Future Avenues for Research and Practice

2016

Provide a review of current developments in web personalization.Show evolution toward more complex contextualized approaches.Identify research gaps in web personalization and in six specific research streams.Propose web personalization to be complemented with interpolated approaches. Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed. The authors extend prior reviews of web personalization by discussing current areas of interest, research gaps and future directions. A literature review of the top 20 marketing and information systems journals published during the period of 2005-2015 (May) shows active re…